College campuses inherently have a youthful vibe and a fresh vitality. Meeting planners love all that college towns have to offer, and meeting attendees love to tap into that energy.
These Southern college towns always offer activities and entertainment, and campuses have resources that can support planners with a plethora of meeting facilities, catering, team building and group tours.
Chapel Hill, North Carolina
The North Carolina legislature chartered its first university in 1789, and construction on the campus in Chapel Hill began in 1793. The University of North Carolina (UNC) is the first public university in the nation to hold classes and graduate students, “so it’s steeped in a lot of pride and history and tradition,” said Marlene Barbera, director of sales for the Chapel Hill/Orange County Visitors Bureau.
Though Chapel Hill is a small, friendly Southern town, UNC’s prestige draws students from around the world, giving it an international flair. The university always has something going on — concerts, plays, sporting events — and Barbera can also leverage UNC professors and faculty to lead workshops and speak at conferences.
“There are a lot of resources for people who want to tap into what the university has to offer,” she said.
On campus, the Friday Conference Center is the most-used meeting venue, with 25,000 square feet of event space in 25 meetings rooms as well as a 400-seat auditorium and a sunlight-filled central atrium.
At the Carolina Club in the George Watts Hill Alumni Center, a 7,200-square-foot ballroom can be split into three spaces that each open onto the adjoining terrace.
The school’s historic Morehead Planetarium and Science Center houses the State Dining Room, which can seat up to 150 for meals, although organizers must donate in addition to paying the rental fee to use the venue. Groups can also rent two different levels in the Blue Zone at Kenan Memorial Stadium, home of the Tar Heels.
The visitors bureau can also help arrange guided tours of campus, private tours of the Ackland Art Museum and behind-the-scenes tours of the Dean Smith Center, where the men’s basketball team, which last year won the NCAA National Championship, plays.
As home to the University of Florida, “there’s always something going on” in Gainesville, said Kelly Aleman, tourism sales manager for Visit Gainesville/Alachua County. There are arts and cultural events, sporting events and games, and many attractions that are either free or nearly free, she said.
On campus, the Florida Museum of Natural History and the Harn Museum of Art are both free for visitors to explore, and both are available for after-hours event rentals and have classroom space for smaller daytime events.
Another on-campus option is the Ben Hill Griffin Stadium, affectionately known as “The Swamp,” where the Florida Gators football team plays. Groups can reserve the Holloway Touchdown Terrace, which can accommodate 450-person events, or the Evans Champions Club, which can host 600 guests for receptions and 450 for seated meals.
“You can have the football field below and views of the campus as you’re having your meeting or event in the stadium,” Aleman said.
Although the campus doesn’t have its own conference facility, it offers a variety of lecture halls, auditoriums and classrooms, and with “so many different types of people that work for the university, getting an educated and qualified speaker for an event is almost easy,” Aleman said.
The Hilton University of Florida Conference Center Gainesville sits just across the street from campus and is the city’s largest meeting venue, with more than 25,000 square feet of function space and 248 guest rooms. The hotel just wrapped up a $15 million renovation of the property in late 2017, Aleman said.
The lakefront Wyndham Garden Gainesville sits about 1.5 miles south of campus and has about 14,000 square feet of conference space, and the Best Western Gateway Grand offers more than 8,000 square feet for conferences. Other off-campus options are the Historic Thomas Center and the Hippodrome State Theatre.