KOHLER, Wisconsin — The luxury hospitality offering from the globally recognized Kohler Co., recently announced the addition of Purebred Farm, a new 14-hole golf course just west of Kohler’s Blackwolf Run; the groundbreaking of The Serve, a premier racquet sports facility; and the renovation of The Carriage House, part of The American Club Resort Hotel. These large-scale transformations — including the refreshed Kohler Waters Spa and the ongoing renovation of Woodlake Market — highlight the resort’s investment in the region to elevate world-class hospitality, wellness and luxury offerings.
Kohler offers a variety of event venues and activities for meeting groups. The 7,520-square-foot Grand Hall of the Great Lakes can seat 600 for banquets, and the 2,430-square-foot Great Bay Ballroom can seat 160 at rounds. The 88-seat amphitheater-style Appley Theatre offers half-round classroom seating ideal for training and sales meetings. The property also has several other meeting spaces, including breakout rooms, boardrooms, event halls and the fieldstone Irish Barn.
Expanding its renowned golf offerings, Kohler is solidifying its position as one of the world’s premier golf destinations with Purebred Farm, a new 14-hole course located just west of the acclaimed Blackwolf Run complex. Construction began this fall, and the course is scheduled to open in fall 2027.
Spanning 47 acres, the walking-only, multi-loop layout highlights Kohler’s natural prairie and river valley landscapes while avoiding all existing wetlands and preserving existing hiking trails. Kohler will transform the historic Tomczyk Cabin — a lodging option in the Kohler Cabin Collection — into a rest station.
Kohler, Wisconsin, is also debuting The Serve, which broke ground in October. The facility will feature six indoor pickleball courts, two heated outdoor platform tennis courts and an elevated social lounge. The new venue will host tournaments, lessons and recreational play for guests of all ages and skill levels. Once open, The Serve will create a vibrant, year-round hub where the community and visitors can gather, compete and enjoy racquet sports.
Complementing these new recreation experiences is the renovation of The Carriage House, the resort’s wellness-focused lodging option with direct access to Kohler Waters Spa. The Carriage House closed in November for a refresh of its 55 guest rooms, corridors and lobby, with a planned reopening on May 1, 2026. The revitalized rooms will feature fully updated bathrooms, custom furnishings, curated artwork and a brighter, contemporary color palette, reflecting the enhanced luxury wellness experience offered throughout the resort. Guests can continue to enjoy the full Kohler Waters Spa experience and amenities while the renovation is underway.
“This next chapter in Kohler, Wisconsin’s evolution reflects our ongoing commitment to creating dynamic, memorable experiences for our guests,” said Stephen Beaumont, president of hospitality. “With the construction of Purebred Farm Golf Course and The Serve, and the renovation of The Carriage House, we’re introducing spaces for guests and local residents that integrate wellness, community and connection while honoring our resort’s rich legacy of craftsmanship, innovation and hospitality.”
For more information, visit kohlerwisconsin.com.
