ST. PETE BEACH, Florida — The Luce, the highly anticipated new addition to St. Pete Beach, Florida, opened its doors earlier this summer. With 200 stylish accommodations, including a selection of bungalow studio suites, The Luce offers a beachfront retreat designed for both relaxation and celebration.
Now part of Marriott’s Tribute Portfolio, owned by LCP and Safanad and managed by Crescent Hotels & Resorts, The Luce has been transformed from a St. Pete Beach classic boutique hotel into an unforgettable destination that will capture the charm of the location while integrating a distinctly Floridian experience celebrating the endless sunshine, eclectic culture, and laid-back sophistication of Florida’s Gulf Coast.
Two distinct culinary experiences set the tone for St. Pete Beach’s newest coastal retreat. Sundrop, the hotel’s coastal-inspired restaurant and bar, invites guests to enjoy seven-day brunch and dinner service in a seamless indoor-outdoor setting, paired with full pool and beach service and private cabanas. Come this fall, Baby Turtle Beach Club will join the lineup, bringing casual American coastal fare directly to the beach and pool from dawn to dusk.
At the heart of the hotel, Sundrop is an elevated indoor-outdoor dining experience that flows from day to night. The lobby restaurant and bar features an outdoor cocktail lounge and a firepit table ideal for gathering over drinks, along with daily happy hour and weekly rum tastings every Wednesday and Friday. The menu highlights elevated coastal classics and fresh, citrus-forward flavors, and a vibrant daily brunch pairs dishes such as lemon pancakes and the Luce Lobster Roll with craft cocktails and pressed juices.
Guests will enjoy direct private beach access with complimentary loungers. The Luce’s dedicated Beach Butler is available throughout the day, providing guests with poolside service, such as assisting with securing belongings and staying connected via beachside charging stations. Guests can also opt for a curated Vacation Amenity Box stocked with essentials like sunscreen, mist spray and a koozie.
Beyond the beach, the property features St. Pete Beach’s largest pool with curated daily activities. Signature lifestyle programming includes weekend yoga, live DJ Groove Sessions, a nightly Sunset Social, poolside and beach cabanas with attentive service, lawn games, a 24-hour fitness center, and a stylish retail boutique.
“The Luce is a place unlike anything St. Pete Beach has seen before,” said Jeremy DaSilva, general manager of The Luce St. Pete Beach. “We’ve thoughtfully curated every touchpoint, from our beachfront butler service and poolside cabanas to the bold artistry of our lobby and the coastal flavors of Sundrop.”
Guest rooms are outfitted with plush king or double queen beds, Lavazza cafe machines, smart TVs with integrated streaming capabilities, blackout curtains, and premium bath amenities in partnership with Scandinavian haircare brand SACHAJUAN. Bungalow Suites feature private outdoor lounges with QR code ordering, while Lanai Rooms provide semi-private outdoor seating just steps from the pool.
The Luce’s design draws inspiration from St. Pete’s layered history, balancing bold patterns and flamingo-pink accents with sleek stone and chic rattan finishes. In the lobby, Filipino American painter and muralist Marianne Angeli Rodriguez’s large-scale original work commands the wall behind the front desk, creating a striking focal point upon arrival.
The hotel also features 14,000 square feet of combined event space, including a 2,280-square-foot ballroom where bold patterns and colors from the lobby carry into a flexible event canvas. The outdoor Palm Court and Palm Pavilion provide Gulf Coast backdrops for celebrations, with seven total venues accommodating up to 200 guests.
Located in the heart of St. Pete Beach, The Luce offers guests convenient access to the shoreline, local dining and the cultural vibrancy of downtown St. Petersburg, home to acclaimed museums, galleries and independent hotels. The Luce is easily accessible from St. Pete-Clearwater International Airport and Tampa International Airport.
For more information or to make reservations, visit thelucehotel.com.
