CHEROKEE, North Carolina – In the midst of one renovation, Harrah’s Cherokee Casino Resort has announced another expansion that will add 100,000 square feet of convention space. The casino plans to add a fourth hotel tower and convention center to attract more business travelers.

The casino resort is currently constructing a new bowling and entertainment complex due to open late 2017.

“We are excited to add  yet another amenity to Harrah’s Cherokee brand and be able to offer accommodations and meeting space to the strong convention sales business that has taken root in North Carolina,” said Brooks Robinson, regional senior VP and general manager of Harrah’s Cherokee.

The hotel tower will add 600 to 800 new hotel rooms to the resort’s existing 1,100 rooms. A new parking deck is also included in the project.

For more information, visit www.caesars.com/harrahs-cheroke.