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2023 International Planner Sentiment Report

The Business of Events has released its 2023 International Planner Sentiment Report. The report illustrates the current thinking of event buyers from a range of disciplines across the U.K., Europe and North America in terms of their priorities when selecting a destination or venue.

An audience comprising corporate, association and agency planners was surveyed over a two-week period in May 2023. The questions were focused on those areas that planners considered to be important when selecting a destination or major venue in the current environment.

Tracking the data from 2022, the report indicates a relatively stable level of sentiment from planners. However, the importance of skills, equity and sustainability have all tracked higher in this year’s report, reflecting the increasing importance of those areas within the events sector and the focus that has been on them during the past 12 months.

Key highlights of the 2023 data include:

  • Sustainability is tracking on average 1.5 points higher across all regions, although remains lower within the North American market.
  • Both Skills and Talent and Equity and Diversity are tracking 1 point higher across all markets.
  • Cost and value for money remain high across all buyer markets.
  • Destination brand and market support remain high in importance, but stable compared to 2022.
  • Venue quality and quality of welcome are both seen as highly important and as with 2022, are of significant importance to the North American market.
  • Accessibility and ease of travel continue to track at the top in terms of sentiment.
  • North American planners again regard safety and security the highest importance of all three regions compared to 2022, ranking it 10, although the U.K. is tracking higher, perhaps due to the debate surrounding the forthcoming Protect Duty legislation in the U.K.

“As you would expect to see, cost and value for money remain a key factor in decision making when it comes to selecting a destination or venue, although more so among U.K. planners than in Europe and North America,” said Martin Fullard, director of news and content for The Business of Events.

“Predictably, accessibility and ease of travel also track highly, so destinations with better air and rail links will find themselves at an advantage.

“Sustainability is tracking 1.5 points higher in all regions than in 2022, although North America is lagging behind the U.K. and Europe. Although, safety and security are ranked far higher among U.S. planners.”

Download the 2023 International Planner Sentiment Report here.

Ashley Ricks

Ashley Ricks is the circulation and marketing manager for The Group Travel Leader Inc.