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Amelia Island CVB Promotes Amy Boek to Vice President

AMELIA ISLAND, Florida— The board of the Amelia Island Convention and Visitors Bureau in Florida recently promoted Amy Boek to vice president from her previous role as chief marketing officer.

“During her time with the CVB, Amy has been instrumental in the destination’s remarkable growth and award-winning marketing strategies, earning national recognition for her leadership in the tourism industry,” said Gil Langley, president and CEO of AICVB. “She has won the respect of local stakeholders, elected officials, policymakers and her colleagues, and has a unique perspective of the issues we face in the future. I congratulate Amy on this well-deserved promotion.”

She spent the first four years of her nine-year tenure with AICVB as director of marketing and five years in her most recent position as CMO. Since she first joined the organization in 2014, the economic impact of tourism in Nassau County has grown nearly 70% from $422.2 million in fiscal 2013 to $714.7 million in fiscal 2021, with Boek leading the marketing team behind this tremendous growth. As vice president, she will retain her responsibilities as CMO for the foreseeable future.

“I’m very fortunate to live and work in such an amazing destination as Amelia Island and to every day get to work with our stellar marketing team to help shape the tourism industry for the benefit of our community,” said Boek. “It’s both a joy and an honor to represent the CVB locally and around the world, and I look forward to the opportunities this new executive role will bring.”

Originally from Kentucky, Boek fell in love with North Florida during a college internship and jumped at the opportunity to relocate to Amelia Island after graduating from Murray State University with a degree in public relations and marketing. She spent five years as real estate marketing manager for Amelia Island Plantation before transitioning to marketing communications manager for Omni Amelia Island Resort, during which she helped relaunch the luxury beachfront resort following a $100 million renovation.

Since joining the AICVB, Boek has overseen the development and execution of numerous award-winning advertising campaigns and introduced new programs and events such as Dickens on Centre.

Boek is currently a member of the Visit Florida marketing council and Destinations Florida board of directors. She has served on the Fernandina Beach Main Street council and other city and county committees and boards. A regular panelist and speaker for key industry events, Boek still finds time to enjoy the area with her husband and two young children.

For more information about the Amelia Island Convention & Visitors Bureau, visit