CHARLESTON, South Carolina — Aspen One recently announced the latest addition to its rapidly growing Limelight Hotels brand. This new venture, set to open in 2028, will feature both a hotel and branded residential project in Charleston, South Carolina. The project marks the Limelight brand’s first property on the East Coast, and it will be located at 306 King Street and 86 Society Street in the core of Charleston’s historic district, near the College of Charleston.
The 50-room Limelight Charleston will include the brand’s quintessential “living room” — a gathering place and community destination featuring programming for locals and guests alike — and its celebrated, design-forward approach to development. The mixed-use project will feature a restaurant, bar, rooftop pool and dining, meeting spaces, 16 private residences and a parking garage.
This new property is being developed in partnership with Category Company. Limelight’s expansion to Charleston will mark the brand’s seventh location. The modern hotel and residences will join others within the Limelight portfolio in Aspen, Snowmass, Denver and Ketchum. Two more hotels are slated to open this year: Limelight Boulder, opening late summer in Boulder, Colorado, and Limelight Mammoth, opening this winter in Mammoth, California.
While the company has taken a measured approach to growth, focusing exclusively on locations in premium, high-barrier-to-entry leisure markets, the brand has grown from three open locations as of early 2023 to seven open or in-development locations. Each property is known for being in the best location within their respective markets.
“Expanding the Limelight brand to Charleston is a milestone moment for us, and the Limelight brand brings a differentiated experience to this historic, ever-growing and dynamic community,” said Jeff Toscano, CEO of Aspen Hospitality.
“Aspen Hospitality and Category complement each other perfectly,” said Daniel Pourbaba, founder and chief executive of Category Company. “Our partnership represents a shared desire to create a first-class property in Charleston — one that honors the city’s character and storied architecture, and that can become a genuine part of the community’s fabric for generations to come.”
For more information, visit aspen.com or limelighthotels.com.
