NANTUCKET, Massachusetts — Blue Flag Capital recently reopened the reimagined Beachside Hotel in Nantucket, Massachusetts, as a seaside family-friendly resort.
The hotel’s event spaces include The Shed, a spacious, window-lit social hub, as well as an event lawn with yard games and the lobby bar and lounge.
“The Beachside Hotel was designed around the idea of an endless summer,” said Brad Guidi, co-founder and CDO of Blue Flag. “We invite guests to leave itineraries behind and dive into a world of opportunities right here on the property. With that in mind, we designed the hotel to cultivate this connection through recreation for guests to collect spontaneous moments to slow down and savor with friends and family alike.”
Built in 1960 on the island’s North Beach Street, The Beachside Hotel celebrates an artistic era in Nantucket’s history – the 1960s and ’70s, when artists and craftspeople viewed it as a creative haven. Parts and Labor Design aimed to celebrate this artistic spirit while delivering the common goal of creating a family-friendly destination.
Beachside features immersive hangouts, tucked-away hideouts, and a richness of relaxation that’s just a short jaunt to Jetties Beach, said Jason Brown, co-founder and CEO of Blue Flag. He added, “The design is definitely unique to Nantucket – it is fun, retro, coastal, and upscale. We didn’t use the typical Nantucket color palette. Instead, we utilized terracottas, gentle creams, dark greens, and natural woods. The centerpiece of the property is the new pool courtyard which features a mahogany deck, and plenty of loungers. We chose furniture, fabrics, and materials that are reminiscent of our childhood, even pulling from movies like the “Sandlot” for inspiration.”
Beachside Hotel – designed by New York City-based firm Parts and Labor Design, in partnership with Brad Guidi of Blue Flag – features upscale, oversized suites, single-family hotel rooms, open-air balconies, a newly constructed pool and kid’s pool, gym, meeting space, courtyard, restaurant and bar, and a game room. The hotel also offers daily programming for guests, who can enjoy lounging poolside, movie nights on the lawn, communal fire pits, bike rides on complimentary beach cruisers and more.
Blue Flag Capital is a hospitality-focused, real estate private equity investment and development firm operating out of Boston. Beachside Hotel will join a growing portfolio of hotels and inns owned and created by Blue Flag Capital located on Nantucket and Martha’s Vineyard in Massachusetts, in Montauk and Greenport in New York, and in Jackson Hole, Wyoming.
For more information or to make reservations, visit thebeachside.com.
