Brookfield, Wisconsin at a Glance
Location: Southeast Wisconsin
Access: Interstate 94, Milwaukee’s General Mitchell International Airport
Major Meeting Spaces: Brookfield Conference Center, Hilton Garden Inn Milwaukee Brookfield Conference Center, Sheraton Milwaukee Brookfield Hotel
Hotel Rooms: In the city 1,839 rooms; within two miles over 2,400
Off-Site Venues: Sharon Lynne Wilson Center for the Arts, Mitchell Park and Pavilion, Milwaukee County Zoo
Brookfield, Wisconsin’s ace in the hole is its location. With a population of 40,000-plus, this western suburb of Milwaukee lies between the state’s two largest cities, the aforementioned “Brew City” and Madison, capital of the Badger State.
An affluent community, Brookfield is known for its higher-end shops, name-brand hotels, and lush greenspaces — parks, recreation areas and the city-wide, off-street Greenway Trail System, 11 miles of which have been completed to date.
“We call ourselves an urban/suburban destination,” said Nancy Justman, president and CEO of Visit Brookfield. “We’re an easy access off I-94, to the Milwaukee airport, and to all the dining and shopping anyone might want — 150 restaurants and 3 million square feet of shopping. Brookfield has great meeting spaces, new and newly updated hotels, ample free parking and plenty to keep attendees busy within walking distance of their meetings. There are a lot of amenities without the big-city downtown concerns some people may have. All this, and a brand-new conference center.”
A collaboration between the City of Brookfield and Visit Brookville, the Brookfield Conference Center opened in 2020, cashing in on the area’s nature-based appeal with a 9,000-square-foot outdoor plaza/garden area that can accommodate 500 for an event.
“It’s an understatement to say how proud we are of the new center,” Justman said.
Proposed future development in the area will create a total of 2,500 sleeping rooms within a three-mile radius, ensuring guests for events of any size will have ample accommodations near the conference center.
Located off Interstate 94 within the Brookfield Square Mall Entertainment District, the Brookfield Conference Center (BCC) has 44,000 square feet of state-of-the-art meeting space with flexible modular designs. An 18,000-square-foot ballroom can accommodate 1,200 for a seated dinner and 2,000 theater-style, while a gorgeous glass-encased 8,000-square-foot atrium accommodates 400.
An elegant glass walkway connects the center to the 168-room Hilton Garden Inn Milwaukee Brookfield Conference Center, which has an on-site restaurant and indoor pool. Next door, the 389-room Sheraton Milwaukee Brookfield Hotel adds another 21 meeting venues and includes a fitness center and indoor and outdoor pools.
A gem of a venue within 405-acre Mitchell Park, the Sharon Lynne Wilson Center for the Arts hosts movies, dance and theater performances, art displays, and live music. The later includes a free summer outdoor concert series. Works of art integrate into the building’s design. Among the rentable spaces are an indoor 613-seat theater, an outdoor theater and a two-story grand hall for 200.
Connected to the city’s Greenway Trail, Mitchell Park boasts a beautifully diversified eco-system abutting the Fox River and a pavilion with indoor and outdoor seating.
Perfect for large-scale events, American Family Field, home of the Milwaukee Braves and the hilarious Famous Racing Sausages, is pure nostalgia and fine baseball.
Not your average teambuilding, Whirly Ball is wowing groups in Brookfield. Described as a combination of basketball, lacrosse and hockey played in bumper cars, this crazy “sport” is guaranteed to make participants — and observers — laugh aloud. A new complex also features bowling, broom ball on ice, laser tag and a rooftop dining terrace that overlooks the city.
In Game Show Battle Rooms — the first challenge of its kind in the nation — teammates in groups of six or more face off against coworkers answering questions proffered by game show hosts.
While at X-Golf Brookfield, teams compete on golf simulators that feature virtual world-renowned courses.
After the Meeting
Groups looking to chill post-meeting can head outdoors with a stroll on the Greenway Trail or ogle the animals on an hour-long tour at 200-acre Milwaukee County Zoo, where the Aquatic and Reptile Center can host functions for up to 125 people.
Two of Marcus Majestic Cinema of Brookfield’s 16 auditoriums are 72 feet wide, three-story Ultra Screen DLX concepts. They’re so immersive, multidimensional and lifelike that viewers feel like part of the on-screen action. One offers full-service, in-theater dining.
Another relaxing option is the Biloba Brewing Company, a microbrewery and beer garden with a tasting room inspired by old German-style beer halls.