NORTH BETHESDA, Maryland — Ascend Collection, an upscale soft brand of Choice Hotels International and the first and largest soft brand in the upscale segment, recently surpassed its 500th property milestone with the opening of new hotels, including The Harrison Hotel in Downtown Hollywood, Florida, and The Gould Hotel in Seneca Falls, New York.
“Reaching 500 open hotels is a defining milestone for Ascend Collection and a powerful reflection of the momentum across our entire upscale portfolio,” said Indy Adenaw, senior vice president, upscale segment for Choice Hotels International.
Among the latest openings, The Harrison Hotel, an Ascend Collection Hotel, offers a newly renovated boutique experience in the heart of downtown Hollywood, Florida, between Miami and Fort Lauderdale. The 95-room hotel is located in the city’s historic arts, dining and entertainment district and offers convenient access to Fort Lauderdale-Hollywood International Airport, Port Everglades and Port Miami. Guests enjoy premium bedding, complimentary Wi-Fi and hot breakfast, an outdoor pool, fitness center, on-site dining and poolside bar, free airport transportation and 2,500 square feet of flexible meeting space.
In Seneca Falls, New York, The Gould Hotel, an Ascend Collection Hotel, blends more than a century of history with modern comfort in the heart of the Finger Lakes region. Originally opened in 1920, the thoughtfully restored 48-room property has welcomed guests for over 105 years and is located beside the Women’s Rights National Historical Park, within steps of local shops, museums and scenic canal walks. Guests can enjoy timeless interiors featuring hardwood floors and historic details, along with amenities such as complimentary breakfast and a fitness center. Event facilities at this hotel consist of a conference center and meeting rooms.
Ascend Collection continues to build on this growth with a robust pipeline of 70 properties, as of March 2026, in key markets across the U.S. and internationally, including anticipated openings in Flagstaff, Arizona, and Anaheim, California.
For more information, visit choicehotels.com.
