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Former White House director of events to speak at SMM Conference

Laura Schwartz

Laura Schwartz, who served as White House director of events for the Clinton Administration, will be the Super Session speaker in Jacksonville, Fla., for the 2012 Small Market Meetings Conference Oct. 28-30. Schwartz will discuss how through hard work and networking, she turned a volunteer job answering phones for President Bill Clinton’s press office at age 19 into a career.

Schwartz organized more than 1,000 White House events, including NATO’s 50th Anniversary. Her motivational program, based on her recent book, “Eat, Drink and Succeed,” outlines how to use partnerships to advantage in your personal and professional life.

This year, Schwartz received the Steve Kemble Leadership Foundation Award for Excellence and Advocacy, which recognizes an individual who has shown leadership skills in the special-events industry. During the conference’s opening session, she will use personal anecdotes from her years of planning White House events to illustrate her advice to meeting planners.

Schwartz currently makes appearances as a professional speaker, international television commentator and board member of the American Heart Association.

Click here to watch a video about Laura Schwartz.

For more information on the conference, visit