Breckenridge, Colorado — Gravity Haus, the Colorado-based hotel and social club, has acquired The River Rock Lodge in Big Sky – expanding its membership and boutique lifestyle hotel portfolio to Montana’s most popular outdoor playground.
“We opened Gravity Haus Aspen in December, Jackson Hole last January and today we announce the Big Sky offering,” Jim Deters, CEO of Gravity Haus, said in a January 29 press release. “I feel like we are completing the ‘skier’s triple crown’. We bring a very unique approach and product offering to these luxury destinations. We are a community-led company and are thrilled to integrate into the vibrant Big Sky Town Center and bring our ‘approachable luxury’ product to this world-class destination and outdoor community.”
Big Sky will be the ninth destination and a strategic market addition to Gravity Haus’ curated portfolio of experiential and adventure-centric hotels. Located in Big Sky Town Center, Gravity Haus Big Sky will feature 29 newly renovated guest rooms, a restaurant, bar, fitness center, coworking space and meeting space. Following a full transformation of what was formerly The River Rock Lodge, the renovations have already begun, and Gravity Haus Big Sky is expected to open this summer. Gravity Haus affiliates purchased the property from Lone Mountain Land Company on December 20, 2024, for an undisclosed amount.
“We are excited about the vibrancy this addition will bring to the west side of Town Center,” said Krista Traxler, EVP of marketing for Lone Mountain Land Company. “Town Center has become a gathering place in the community, and with this sale, Gravity Haus will be able to reinvigorate this building to bring a new lodging option and amenity spaces to the heart of Big Sky.”
Gravity Haus Big Sky will become a regional hub for members and guests. Gravity Haus is implementing a substantial property improvement plan to the existing building, which will include the following:
- Terrain Taco: With an existing location in Winter Park, Colorado, this local favorite is humble in its roots but features a menu of vibrant flavors and spices and is open to the public.
- Unravel Coffee: Unravel co-produces and imports coffee directly from farms in Ethiopia and roasts signature taste profiles with a zero-emission Bellwether roaster.
- Co-Working: Modern co-working space features hot desks and meeting space.
- Gravity Haus Fitness and Recovery: The open gym focuses on state-of-the-art equipment and recovery amenities, including cold plunge, hot tub and sauna.
- Gravity Haus member experiences and networking: Events and meet-ups focus on adventure, community development and personal growth.
Big Sky, Montana, offers a mix of wilderness, community and year-round outdoor adventure. Known as a rugged playground in the mountains — and home to the third largest ski resort in the country — Big Sky boasts nearby access to Yellowstone National Park, making it the ideal four-season destination. From scenic Nordic trails and snowmobiling excursions to downhill mountain biking and whitewater rafting, every season holds a variety of things to do.
This latest acquisition represents the newest destination to the Gravity Haus full membership benefits program (along with destinations in Vail, Breckenridge, Steamboat, Winter Park, Denver, and Aspen in Colorado, as well as Jackson Hole, Wyoming; Truckee, California; and Moab, Utah). Gravity Haus Big Sky will provide globally conscious hospitality and amenities to its members and outdoor adventurers alike while remaining focused on sustainability, community engagement and celebrating authentic outdoor experiences.
For more information about Gravity Haus Big Sky and its membership program, please visit gravityhaus.com or follow the brand on Instagram, Facebook and LinkedIn.
