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Hard Rock Hotel Daytona Beach Unveils Multimillion-Dollar Renovation

DAYTONA BEACH, Florida— The Hard Rock Hotel Daytona Beach in Florida is celebrating its fifth anniversary by announcing a multimillion-dollar renovation, new guest experiences and new memorabilia.

Hard Rock Hotel Daytona Beach provides 20,000 square feet of indoor and outdoor meeting space, including meeting rooms with views of the Atlantic Ocean and an open-air terrace suitable for any meeting or special event.

Renovations of the 200-room beachfront resort, which opened in spring 2018, expanded the popular pool deck, refreshed guestrooms and the youth club, and revamped memorabilia throughout the property.

The beachfront pool deck was renovated to increase the overall size. The guitar pool has been converted to a full-size pool, and an oversized hot tub was added, while more lounge seating enhances the deck flow to improve the overall guest experience.

Updated guest rooms feature fresh paint and new wall art showcasing current and classic rock stars, and new plush carpeting has been installed throughout the guest rooms and resort common areas.

Madonna’s shimmering limousine – featured at the 43rd Grammy Awards in 2001 – greets guests in the lobby. The limo is just one of the newly added music icon mementos and memorabilia throughout the resort. Additional highlights include Elvis Presley’s fringed vest from his 1955 performance at the Peabody Auditorium in Daytona Beach and a new “decades of music display” to include MC Hammer’s sequined outfit during his Club MTV Spring Break performances in 1990 and 1994.

For families, the Roxity Youth Club has been transformed into an arcade featuring games and amusements for kids of all ages.

The property features brand-exclusive offerings, including a Body Rock workout facility, a Rock Spa & Salon and a Rock Shop selling Hard Rock merchandise.

Hard Rock Hotel Daytona Beach offers a variety of food and beverage amenities, including all-day dining at Sessions, 24-hour in-room dining, the Constant Grind grab-and-go coffee shop, Splash Pool Bar, and Wave Terrace oceanfront entertainment venue.

Additionally, the property offers The Sound of Your Stay music amenity program, with an in-room vinyl player and records or Fender guitar.

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