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Manistee County Visitors Bureau Names New Executive Director

MANISTEE COUNTY, Michigan— The Manistee County Visitors Bureau has hired Manistee resident and marketing communications professional Sammie Lukaskiewicz as executive director.

“Manistee is a special, year-round destination that goes beyond simply being a beautiful place to visit on the weekends and holidays,” she said in a press release. “I’m thrilled to be part of this community that I chose to live in a number of years ago because it is the very best of what Pure Michigan has to offer.”

Lukaskiewicz has worked for Crystal Mountain in Thompsonville, Michigan, as vice president of marketing and communications since December 2019, where she led strategic communications. Prior to that, she worked for the state of Michigan promoting talent and career opportunities as part of the Michigan Department of Talent and Economic Development under Gov. Rick Snyder and then with the Department of Labor and Economic Opportunity under Gov. Gretchen Whitmer.

Lukaskiewicz also spent 16 years with NASCAR, with the Kansas Speedway in Kansas City, Kansas, and later Michigan International Speedway in Brooklyn, Michigan, where she was the vice president of marketing and communications.

“We are thrilled to welcome Sammie to lead our organization and continue the groundwork laid promoting Manistee County as a top visitor destination in Michigan,” said Tim Riley, board chair of the Manistee County Visitors Bureau.

“We couldn’t be happier to have found Sammie who is already local and knows and understands everything Manistee County has to offer,” said Riley. “This is truly a new chapter for the Manistee County Visitors Bureau, and Sammie is the perfect candidate to lead us.”

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