CLEVELAND — Positively Cleveland, the convention and visitors bureau of Greater Cleveland, announced in November that it has changed its name to Destination Cleveland. The CVB’s executive board chose the name Destination Cleveland to better reflect the work the organization does to showcase Cleveland as a destination for leisure and business travel.
The need for a new name surfaced during the two years of research that resulted in the organization’s destination brand launch earlier this year.
“Our job, first and foremost, is to position Cleveland as an exciting, vibrant destination for people who travel here from around the world and for those who live here as well,” said David Gilbert, president and CEO, Destination Cleveland. “Our new name, Destination Cleveland, perfectly describes our daily mission, and that’s to increase travel and tourism in northeast Ohio.”
The name change also reflects the evolution of the organization’s business model, which now works in close partnership with the community to increase the economic impact of travel and tourism. The CVB adopted a new sales process, working with sales teams at the new Cleveland Convention Center, the I-X Center and the local hotel community. The CVB also created a Destination Development and Community Affairs department dedicated to enhancing the visitor experience and reinforcing the destination brand. In addition, the CVB’s marketing team now focuses all its efforts on promoting the destination brand for northeast Ohio.
The organization’s new name now appears on its marketing materials. Destination Cleveland’s website will remain www.thisiscleveland.com All social media handles on Twitter, Instagram, Facebook, YouTube and Pinterest will remain unchanged.
The Convention and Visitors Bureau of Greater Cleveland will continue to serve as the legal name of the organization but will conduct business under Destination Cleveland.