CARTERSVILLE, Georgia— The Cartersville-Bartow County Convention and Visitors Bureau in Georgia has named Steven Schumacher, an experienced destination marketing professional, as the new president of the organization. Schumacher replaced the organization’s long-time leader, Ellen Archer, who retired in September. The CVB retained The Chason Group to lead the executive search.
“The board is excited to have Steven join the convention and visitors bureau team of professionals,” said Adena Harper, chair of the search committee. “I believe he brings with him the experience and knowledge to move the promotion of tourism to a new level in Bartow County. Tourism is back across the country, and Steven is going to play a key role in keeping our community ‘top of mind’ for groups and families.”
Schumacher was serving as senior sales manager for Atlanta Marriott Perimeter Center in Dunwoody, Georgia. From 2016 through 2021, he held the director of sales position with Discover Dunwoody, the destination marketing organization for the city. Schumacher also served as interim executive director of the organization from March 2020 until August 2021.
“I am extremely excited about the opportunity to become a part of this group,” Schumacher said. “The foundation that has been established over the years by Ellen Archer is strong, and I look forward to building upon those relationships with the venue partners and community. Cartersville and Bartow County are recognized throughout the Southeast for their tourism destinations whether it be natural beauty, five-star accommodations or sports complexes.”
Schumacher is married to MaryKate, an associate director, business analysis and quality for Whereoware, and they have two children, Quinn and Rowan.
He is an active member of Meeting Professionals International – Georgia Chapter and currently serves on the executive board as vice president of education. He has received several recognitions from MPI, including the chapter’s Phoenix Awards for “Rising Star of the Year” and “Committee of the Year – Networking Events.” Schumacher is also on the “Supplier Council” for the Georgia Society of Association Executives and has been active in the Georgia Association of Convention and Visitor Bureaus.
Schumacher attended Central Connecticut State University in New Britain, Connecticut, where he studied Tourism and Hospitality.
“The search committee identified several key traits and experiences we were looking for in a new leader,” according to Karl Lutjens, board chairman. “We set our sights on someone who was innovative and had experience as a trailblazer in the tourism industry. Steven has experience in the field as well as the business acumen and communications skills that will make a difference. I think he is a great fit for the position.”
For more information, visit visitcartersvillega.org.