You may have thought you knew Winston-Salem but, after $1.9 billion investment in our vibrant downtown and a recent $20 million reinvention of our Benton Convention Center, let us introduce you to the NEW us!
Recognized as a City of Arts & Innovation, Winston-Salem speaks to creative thinking and revolutionary ideas. Throughout the city’s 255-year history, reinvention and artistic expression has remained the heart of our inspiration. It’s here that sprawling tobacco farms were transformed into world-class wineries, treasured historic buildings were given new life as sophisticated boutique hotels and abandoned tobacco factories were converted into a world-renowned biotech research center. Winston-Salem is a shining example of a community inspired by change and committed to adapting and adjusting in a positive, thriving fashion. It is that very inspiration that powered the recent reinvention of “The Benton.”
Situated in Winston-Salem’s vibrant downtown district, the 105,000-square-foot Benton now incorporates numerous architectural features that pay tribute to the city’s historic arts, tobacco and textile roots. Most importantly, many of these changes and improvements were driven by direct input from respected meeting planners and attendees, and enhancements reflecting the latest industry trends and forward-thinking concepts. Two enclosed skyways connect the Benton to the Twin City Quarter, comprised of the 146-room Embassy Suites and the newly renovated 319-room Marriott Downtown Winston-Salem. Together, these two hotels offer approximately 70,000-square-feet of additional meeting space.
Surrounding the Benton is downtown Winston-Salem, from the Wake Forest Innovation Quarter, a living model of diversity, collaboration, innovation and creativity, to a wide array of independent restaurants and night spots, our downtown is the hub of activity for meeting attendees, visitors and locals alike. With over 120 locally owned restaurants, shopping, craft breweries, art galleries and nightlife conveniently located within walking distance of the Benton and more than 1,200 hotel rooms in downtown alone, it comes as no surprise that Forbes named Winston-Salem to their ‘Top 10 Best Downtowns’ list.
Winston-Salem is a sophisticated meeting destination centrally and conveniently located at the epicenter of North Carolina. Convenient by air, rail or automobile, Winston-Salem offers meeting planners and delegates more than 5,000 hotel rooms and 50 lodging properties. For groups looking to reinvent their meetings and events, Winston-Salem boasts a variety of options for conferences, retreats, conventions, breakout meetings and more.
Make sure to also check out the WAKE UP REWARDS PROGRAM, which provides up to a $3,000 credit plus an array of incentives to groups that book with Visit Winston-Salem and the Benton Convention Center complex. For more information, visit ReinventYourMeeting.com.
The Benton Convention Center recently underwent a $20 million renovation.
The 105,000-square-foot Benton Convention Center now incorporates numerous architectural features that pay tribute to the city’s historic arts, tobacco and textile roots.
Surrounding the Benton is downtown Winston-Salem, from the Wake Forest Innovation Quarter.