ST. PETE BEACH, Florida — The Luce, a Tribute Portfolio Hotel, is set to make its debut on the St. Pete Beach shoreline on March 15. Owned by The LCP Group & Safanad and managed by Crescent Hotels & Resorts, the hotel serves as the newest addition to the Tribute Portfolio brand, the growing collection of independent hotels from Marriott Bonvoy.
The hotel will also boast over 14,000 square feet of combined event space across seven indoor and outdoor curated spaces. Venues include a 2,280-square-foot ballroom and four versatile indoor options, while outdoor venues include the Palm Court and the Palm Pavilion, which feature backdrops of the Gulf Coast for events with up to 200 people.
With 200 stylish accommodations, including a selection of bungalow studio suites, The Luce will offer guests a playful yet polished nine-acre beachfront retreat designed for both relaxation and celebration.
The Luce will blend the warm familiarity of Bonvoy perks with a distinctly Floridian experience, celebrating endless sunshine, eclectic culture and the laid-back sophistication of Florida’s Gulf Coast. Visitors can savor two distinct dining experiences. Sundrop, the property’s coastal-inspired lobby restaurant and bar, will offer indoor and outdoor seating with a seven-day brunch and dinner service. On the sand, Baby Turtle Beach Club will bring casual American Coastal fare to the beach and pool from day to dusk.
Guests will enjoy direct beach access with a lively beach bar featuring St. Pete Beach’s largest pool, complete with curated experiences. Visitors will also experience The Luce’s signature lifestyle programming, including weekend yoga classes, live DJ “Groove Sessions,” a nightly sunset social and access to The Luce’s curated music playlist. Poolside cabanas, butlers, lawn games, a 24-hour fitness center and a stylish retail boutique further round out the property’s offerings.
The Luce’s design draws inspiration from St. Pete’s layered history, like the lush botanical sanctuary of Sunken Gardens and the kitschy charm of retro Florida. The hotel’s interior design reimagines the playful spirit of the ’60s and ’70s in Florida through bold patterns, flamingo-pink accents and lush palm greens, layered with sleek stone, chic rattans and contemporary finishes. Statement fixtures and curated details nod to St. Pete’s eclectic, elevated style and relaxed coastal ease.
Guest rooms are outfitted with a king or double queen beds, Lavazza coffee machines, smart TVs with streaming and premium bath amenities. Bungalow Suites feature private outdoor lounges with QR code ordering, while Lanai Rooms provide semi-private outdoor seating just steps from the pool.
Conveniently located in the heart of St. Pete Beach, The Luce offers guests effortless access to the shoreline, local dining and the cultural vibrancy of downtown St. Petersburg. The Luce is easily accessible from several nearby airports, including St. Pete–Clearwater International Airport (PIE) and Tampa International Airport (TPA).
For more information, please visit thelucehotel.com.
