Hyatt Hotels recently announced a significant planned expansion of its Essentials portfolio across the Southeastern United States, with more than 30 Hyatt Studios, Hyatt Select, Hyatt Place and Hyatt House hotels representing approximately 4,000 rooms in its executed pipeline. This planned growth underscores Hyatt’s commitment to scaling its brands in primary markets, as well as in secondary and tertiary markets that haven’t previously had a Hyatt hotel.
Southeastern states are experiencing population growth, infrastructure investment and sustained corporate travel, driving increased hotel demand in markets including Florida, Georgia, South Carolina and Alabama. Hyatt’s Essentials portfolio is enabling Hyatt to capture that demand by scaling both established brands and newer offerings in underpenetrated markets across the Southeast. Through efficient brand models, flexible operating structures, and the strength of Hyatt’s global commercial engine, the portfolio broadens Hyatt’s reach while providing owners with opportunities for greater flexibility, lower complexity, and strong returns.
“Opening the first Hyatt Studios properties has given us a unique perspective on the strength of one of Hyatt’s newest Essentials brands,” said Hiren Desai, CEO and principal of 3H Group, which has opened two Hyatt Studios locations in Alabama with a third one opening in Florida this year. “The hotels are ramping quickly and gaining traction with both extended-stay guests and corporate travelers.”
Hyatt Studios: Momentum Builds for Extended-Stay Brand in the Southeast
Hyatt Studios continues to gain traction as an upper-midscale, extended-stay brand designed to deliver efficient design, a lean operating model and flexible brand and design elements. The brand’s growth across Florida, Georgia, Mississippi, South Carolina and Alabama reflects sustained demand from corporate, project-based and relocating travelers.
Hyatt Select: Conversion-Friendly Brand Designed for Scale and Efficiency
Hyatt Select, an upper-midscale transient brand, is designed to offer owners a flexible conversion opportunity featuring streamlined brand standards and an efficient operating model. Created to expand Hyatt’s brand presence in secondary and tertiary markets, the brand provides a practical pathway for existing hotels to join the Hyatt system while benefiting from Hyatt’s global distribution platform, commercial engine and the World of Hyatt loyalty program.
Established Brands Continue to Drive Regional Growth
Hyatt’s brand footprint in the Southeast is further driven by the continued expansion of its Hyatt Place and Hyatt House brands, underscoring the sustained performance and owner confidence in these proven brands. With more than 350 Hyatt Place and 120 Hyatt House properties currently open across the United States, the brands remain foundational to Hyatt’s Essentials portfolio in the upscale and upscale extended-stay segments and continue to capture strong demand in both primary and secondary markets. Recent enhancements include a newly optimized Hyatt Place prototype that reduces overall square footage to lower build costs, and a refreshed Hyatt House guest room and lobby design that elevates the guest experience.
“The Southeast continues to lead the country in population growth and corporate relocation activity, creating sustained lodging demand in smaller markets,” said Jason Ballard, SVP global brand leader, Essentials Portfolio, Hyatt. “Our Essentials brands are built to capture that opportunity, offering efficient models backed by Hyatt’s commercial strength and distribution platform. This momentum reflects both owner confidence in our strategy and the significant opportunity to introduce Hyatt to new guests and World of Hyatt members across the region.”
For more information, visit hyatt.com.
