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Carolinas: Great Wolf on a roll

Courtesy Great Wolf Lodge Concord

CONCORD, N.C. — Delegates from Texas and Montana will be able to convene in a six-lane bowling alley when they stay at Great Wolf Lodge during September’s Democratic National Convention.

Ten Paw Alley is one of two additions that the 402-room hotel has made this spring.

Great Wolf also has leased space in a building down the hill from the lodge, where it opened a 3,500-square-foot events center in April. During the DNC, delegates from Puerto Rico, who are staying at a limited-service hotel neighboring Great Wolf, will have breakfast in the events center each day, according to John D. Poole, director of sales. The events center will also be used for other events during the DNC, which is being held in nearby Charlotte.

At other times of the year, the center will be a venue for dinners, receptions and other events.

“Groups might choose to have dinner down there to give a different feel to their event,” said Poole.

Although Great Wolf Lodges are best known for their indoor water parks and children’s programming, each also does meeting and convention business. About 20 percent of the Concord property’s business is meetings and groups, and Poole hopes to entice more with specials like a mid-week meeting package.

Great Wolf Lodge Concord has 18,000 square feet of useable event space, including a 6,600-square-foot ballroom.

Cabarrus County, northeast of Charlotte, will house and host 11 delegations during the DNC.

John Mills, of the Cabarrus County CVB, told the Charlotte Observer in March that the DNC will put the area in the national spotlight. “Obviously, we host a lot of big events, and we have lots of visitors, but just from all the national attention this event is going to bring, it’s going to reach beyond the event itself. And after the event, there’ll be a lot of eyes continuing to focus on our area.”