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Conference Speakers to Highlight Creativity, Communication

A keynote speaker whose goal is to improve delegates’ spirits, spur personal growth and change lives is scheduled to deliver his message at the 2018 Small Market Meetings Conference, which will take place September 23-25 in Ontario, California. The conference will attract up to 300 meeting planners, destination representatives and tourism professionals from around the U.S.

Veteran speaker Harvey Alston will bring tips on how conference attendees can develop the creative passion necessary to succeed, whether in the work world or their personal lives.

“I am so appreciative and want to express my heartfelt gratitude for the opportunity to contribute in making the Small Market Meetings Conference a great success,” said Alston, in a recent phone conversation.

Alston has distilled some of his main points for how to “Be the Best,” the title of his new book. It begins with quality of performance and continues with effective service, ethical behavior, civility, passion and creating an energetic and productive environment.

Alston has been a high-octane, full-time public speaker since 1989 and has appeared before millions of people across the country to deliver his soul-searching messages. During his professional career, Alston has also been a high school teacher and football coach and has worked in student financial aid at the university level. He is the coordinator for the Ohio High School Athletic Association Student Leadership Conferences, one of the largest athletic conference of its kind in the country.

All Jazzed Up

Another interesting speaker booked for the Small Market Meetings Conference is Joan Stanford, CEO of Jazzy Pen Communications, a marketing communications company that specializes in content marketing. Stanford loves using the power of words to convey important messages in many formats. She helps people craft content for their businesses and organizations to build their brands and attract their best customers.

Her presentations are lively, and she’ll leave conference attendees with strategies and action steps they can immediately use in their own operations.

Stanford will explain to delegates how important it is for businesspeople to use email effectively.

“Yes, the power of the email inbox,” she said in a phone chat with Small Market Meetings. “Meeting and event planners and business owners all need to maximize this marketing strategy. I’ll offer some tips and tricks for getting the results they want through email marketing. I’ll tell them what an ideal email should look like.”

Stanford said one of the most overlooked email strategies is creating an effective subject line at the top of an email.

“It is going to make or break you,” she said. “People take it for granted; it’s an afterthought but shouldn’t be.”

Stanford is a native of southern California and is based in Rancho Cucamonga, just a few miles from where delegates will be meeting.

Dan Dickson

Dan has been a communicator all his professional life, first as an award-winning radio and TV news reporter for two decades and then as a communications director for several non-profits for another decade. He has contributed to The Group Travel Leader Inc. publications since 2007.