Doing good is good business
Scott Warren, who supervises Global Spectrum venues in Toronto, Windsor, Hamilton, London and Oshawa, Ontario, Canada, said, “I try to ignite the flame. We’ll email staff and general managers and tell them, for example, ‘It’s Military Appreciation Month. Think of things to do in your communities to tie into that,’” said Warren. “Or, in the second quarter, we’ll focus on kids’ charities; in the fourth quarter, maybe hunger.” Warren’s teams volunteer for everything from fundraising walks for pediatric cancer, breast cancer and multiple sclerosis to sorting and stocking at a local food bank and helping clean up parks and riverfronts. At events, volunteers wear their company shirts in order to look and perform like a team.
“In my mind,” said Warren, “it [charitable work] is critically important to the success of our company. One reason we keep landing accounts is because of charitable initiatives.”
Global Spectrum Charities was established by Global Spectrum to improve the quality of life for people living in regions where the company operates venues. Global Spectrum Charities gives back through contributions, donations, celebrity and star appearances, and random gifts of kindness on behalf of the company’s employees, customers and visitors. Global Spectrum Charities is a division of the Comcast-Spectacor Charities and is the charitable arm of Comcast-Spectacor, the Philadelphia-based sports and entertainment firm that is the parent company of Global Spectrum.
