Keep tweets timely
Since Twitter is an “up-to-the-minute” form of social media, keep tweets timely. Twitter’s emphasis on timeliness makes it perfect for building excitement about something to come, such as a meeting or an event.
To do so effectively, tweeters use hashtags ( a number [#] symbol placed before a word or phrase), which allows those searching for a certain word or phrase to find all the tweets that contain it. Hashtags help followers find specific pieces of information, such as links for meeting registrations or agendas.
Retweeting is sending out another person’s tweet to your followers. This not only spreads information, but also builds relationships among tweeters.
Remember to retweet
Because most people who use Twitter do so for networking and promotion, reciprocal retweeting is common: You help spread my message; I’ll help spread yours. This vastly increases the power of Twitter, as tweets are repeatedly retweeted by people who are not your followers.
Neher said, “It is also key to remember that social media requires a consistent commitment. Using social media to build relationships with past, current and future attendees involves providing consistent value.”
Channeling the power of social media can put smartphones, tablets and laptops everywhere to work for your meeting marketing. Through consistent practices, using social media can connect meeting planners to an immense audience and build a market for future events.
