Authors
Ed Rigsbee, CSP
Ed Rigsbee shares scenarios for how mediocrity in your partnerships might be costing you money and clients, along with how to better serve your clientele.
Ed Rigsbee shares direct booking resources and non-monetary ideas to sweeten your offer when directly booking a speaker.
Ed Rigsbee shares the pros and cons of booking a speaker directly versus through a bureau.
Bringing together more than one trusted and established brand can develop a marketing synergism that cannot be beat.
In your effort to make cross-promotion alliances work, develop your process by keeping these steps in mind.
Ed Rigsbee shares tips for identifying the segments within your conference attendees and how to tailor meetings to attract and retain these groups.
Technology enhanced meetings can be a wonderful thing, but when technology becomes the controller and the audience becomes the controlled, its value quickly diminishes.
In last month's column we looked at five strategies for membership growth from Ed Rigsbee, CSP. This month we'll explore five more to add to your meeting planning arsenal.
Try these five strategies for increasing membership growth from Ed Rigsbee.
Ed Rigsbee interviews an influential meeting planner about how to use the right powerhouse speaker to impress at a high profile event.
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