courtesy DoubleTree Myrtle Beach Oceanfront
Small Market Meetings
Published December 01, 2017
MYRTLE BEACH, S.C. — Following the recently completed propertywide renovation that included an all-new 20,000-square-foot main building with ocean-view restaurant and lounge, a snack area and an outdoor entertainment terrace, the DoubleTree Resort by Hilton, Myrtle Beach Oceanfront also finalized modifications and enrichments to its meeting space.
The resort’s newly enhanced 35,000 square feet of flexible indoor meeting space serves as the largest oceanfront conference center in Myrtle Beach. As part of the renovation, the three-story conference center was outfitted with new decor, wall treatments, carpet and paint, and it now features versatile function space with floor-to-ceiling windows on each floor for sweeping ocean views and access to oceanfront covered balconies. All enhancements were inspired by the property’s coastal setting and use natural stones and tiles and a casual, sophisticated palette of indigos and sand-dollar whites with modern lighting and seaside accents.
The three ballrooms — Atlantic, Carolina and Springs — can be divided into 19 meeting or breakout rooms, offering ample space for 10 to 1,000 guests. The resort also has several small meeting rooms and hospitality suites available for use.
In addition to the main three floors, the property just refreshed its 8,700-square-foot exhibit hall. Conveniently located on the lower level of the resort’s three-story meeting complex, the exhibit hall provides direct access to the property’s three oceanfront ballrooms. The space accommodates forth-eight 8-by-10 booths or thirty-three 10-by-10 booths, and boasts new paint, upgraded lighting and more power outlets.
Complementing the indoor space, the resort also offers an additional 50,000 square feet of outdoor function space for lawn and deck activities.
Guest room renovations took place in both the Live Oak and Palmetto towers. All 452 redesigned oceanfront guest rooms feature 40-inch high-definition TVs, a mini refrigerator, a microwave and a private balcony with outdoor seating. Outfitted with new ebony wood furnishings, the rooms are dressed in a fresh palette of ocean blues and cool gray, creating a contemporary coastal design with clean lines and practical appeal.
Food and beverage offerings were another key component of the resort’s renovation with the addition of an oceanfront restaurant and lounge and the introduction of a full-service commissary-style market, giving guests a wide variety of dining selections.