CHICAGO — Hyatt Hotels recently announced a record pipeline of approximately 138,000 rooms as of year-end 2024, alongside a strategic brand realignment. By evolving its brand architecture into five distinct portfolios – Luxury, Lifestyle, Inclusive, Classics and Essentials – Hyatt is better positioned to serve the needs of its guests, customers and owners while aligning expertise and resources to deliver exceptional value.
Lifestyle pipeline amplified through acquisition of Standard International
Amar Lalvani, former executive chairman of Standard International, now leads Hyatt’s new Lifestyle Group as its president and creative director. The recent acquisition of Standard International’s The Standard and Bunkhouse Hotels brands as well as the recently launched The StandardX brand included 22 open hotels and more than 30 future projects with a signed agreement or letter of intent for the Lifestyle Portfolio. Hyatt has grown the portfolio’s total pipeline properties by nearly 50%3 year-over-year and the number of open hotels by over 20% year-over-year. Thompson Palm Springs is among the lifestyle brand openings in key markets.
Newly executed deals and upcoming openings in the Lifestyle Portfolio include the Wildbirch Hotel and Dream Valle de Guadalupe.
Wildbirch Hotel will be the first JdV by Hyatt hotel in Anchorage, Alaska, will be situated downtown and feature 252 modern guestrooms, streetside restaurant and lobby bar, an onsite brewery, outdoor decks and fire pits with sweeping views of Mount Susitna and Cook Inlet and access to cultural attractions, combining urban sophistication with local flair. The hotel is expected to open Q3 2025.
Dream Valle de Guadalupe is set to be the first Dream Hotels branded property in Latin America and will showcase the beauty of Mexico’s dynamic wine region, complete with a large vineyard, 58 guest rooms and villas, three dining and nightlife venues, including a private tasting room and rooftop bar. The hotel is expected to open Q4 2025.
Essentials pipeline accelerated by upper-midscale entry with Hyatt Studios
Within the Essentials Portfolio, Hyatt Studios, the portfolio’s new upper-midscale extended stay brand, has sustained significant growth with more than 50 executed deals representing entry into 22 new markets and with 27 new owners for Hyatt. The brand’s first location, Hyatt Studios Mobile/Tillmans Corner, is expected Q1 2025, and new deals have been executed in several states.
In addition to the Hyatt Studios brand, the Essentials Portfolio has newly executed deals and upcoming openings. The Hyatt Place Bryce Canyon will be the first Hyatt hotel and Hyatt Place property to be located in the destination, a short drive from the entrance of Bryce Canyon National Park. The hotel is expected to open in 2027.
Strategic growth across all brand portfolios
In addition to the growth highlighted within the Lifestyle and Essentials Portfolios, Hyatt’s expanded pipeline of new hotel properties is driving strategic growth across each of its portfolios, including Luxury, Inclusive and Classics.
The Luxury Portfolio features the finest places for the most refined tastes, enriched with unparalleled service, unmatched amenities and high design. Newly executed deals, recent and upcoming openings in the Luxury Portfolio includes Park Hyatt Los Cabos at Cabo del Sol, which will debut the brand’s presence in Mexico in Q2 2025. The resort will feature 163 guest rooms and suites, 19 villas and residences, along with an expansive wellness center, a range of luxury amenities and access to the prestigious Cabo Del Sol Golf Course.
The Classics Portfolio features timeless style and unrivaled care in the world’s most-traveled places. These every-occasion destinations captivate with impeccable service and thoughtful amenities. Newly executed deals and upcoming openings include the Okhissa Lake Lodge (expected to open in 2027), which will be part of the Destination by Hyatt brand. Okhissa Lake Lodge will be the first lodging option located on Lake Okhissa with 150 acres of land within Homochitto National Forest in Mississippi, a region known for driving outdoor tourism with fishing, hunting, biking, camping and hiking.
For more information on developing with Hyatt, visit hyatt.com/development.
