As more companies adopt remote or hybrid workplaces, it has spurred an increase in demand for corporate team-building to help connect coworkers and colleagues.
According to a February 26 Travel Weekly article, hotels are ramping up their team-building programs to capitalize on the trend and to better serve corporate meetings that want to spend more time on the business of connecting.
Frosch is seeing an uptick in corporate clients who want help curating in-person gatherings, according to the article. Companies are carving out more time not only for team-building, but also activities that promote enrichment and wellness, a Frosch executive noted.
Whereas group activities or team-building events used to be relegated to an hour or two, meetings now are spending as much as half a day on group activities or weaving shorter but more frequent experiences throughout the day.
One hotel general manager said the main reason for the spike in corporate off-sites is that companies have either adopted fully remote work, or most of their employees are still working remotely. Another hotel’s associate director of sales told the magazine the emphasis on experiential group programming “is absolutely unprecedented right now.”
With the renewed push for team-building, experiences are more varied than ever, ranging from yoga and Pilates to astronomy and calligraphy, happy hour trivia and wine tastings, cooking and mixology classes, hiking, horseback riding and bonfires with s’mores.
For more information, read the Travel Weekly article here.
